This book gives anyone interested in mobile campaigns, both client-side and production-side, the knowledge to approach a mobile project with a cohesive strategy. The book presents a holistic view of the mobile ecosystem design/technology/marketing/business/build, with enough information to get one started with a project of this nature.Broadcast. to. Mobile. As mobile penetration has continued to increase in recent years, so has the growth of handset ... This has been especially true within the broadcast genre, including these examples: News channels (see 1 Figure 4.8)anbsp;...
|Title||:||Strategic Mobile Design|
|Author||:||Joseph Cartman, Richard Ting|
|Publisher||:||Peachpit Press - 2008-12-02|