Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.EUR 4/montha Comedy Central In-Fusio a#39;South Parka#39; license agreement for the creation of mobile games including the ... services.c Cartoon Network Digital Bridges J2ME games based on Cartoon Network characters such as Scooby doo , anbsp;...
|Title||:||Leveraging Mobile Media|
|Publisher||:||Springer Science & Business Media - 2006-03-30|